OUR STORY
Some stories begin long before the name.
ROOTED IN SOMETHING MEANINGFUL
Franklin & Myrtle was born from a love of home, the way a familiar fragrance can change a room, stir a memory, or make you want to stay awhile.
Our candles are thoughtfully created with fragrance at the heart of the experience, pairing evocative scent with botanical artistry and a quiet sense of beauty.
Every detail, from the fragrance to the vessel and packaging, is considered with intention to create something that feels as meaningful as it is beautiful.
THE STORY BEHIND THE NAME
Franklin & Myrtle is a tribute to my parents, Chick and Bitsy, and the extraordinary life they built together.
They grew up just one block apart, one on Franklin Avenue, the other on Myrtle Avenue. Those two streets eventually became one life, one family, and years later, the name of this brand.
Their love of family, home, gardening, hard work, and the simple pleasure of making people feel welcome shaped much of who I am. Franklin & Myrtle carries those values forward, not by recreating the past, but by honoring what was so meaningful about it.
It is why our roots matter.
And why everything we create begins with the feeling of home.
"Inspired by our roots."
OUR MISSION
Rooted in purpose. Blooming together.
We believe beautiful things should leave something meaningful behind.
The Roots + Bloom Project is Franklin & Myrtle's commitment to giving back to the places and communities that inspire us. A portion of every purchase supports organizations working to cultivate and preserve gardens, green spaces, and opportunities for people to connect with the natural world.
Every candle begins at home. Its impact doesn't have to end there.