Roots + Bloom Project
Good things grow when they’re given a little care.
Roots + Bloom is Franklin & Myrtle’s way of giving something back.
This brand started with a story about family, home, and the small things that stay with us. Roots + Bloom is our way of carrying that forward by supporting causes and organizations that help people, communities, and the natural world grow.
Why it matters
We believe beautiful things should leave something good behind.
As Franklin & Myrtle grows, we want part of that growth to reach beyond the brand itself. Roots + Bloom will support causes connected to the things we care about most — community, nature, creativity, and care.
That may look different over time. It could mean supporting a local organization, helping fund an environmental project, contributing to a creative program, or backing people doing meaningful work in their communities.
Rooted in where we came from
Franklin & Myrtle began with a family story.
The name comes from the two streets where our parents grew up just one block apart — one on Franklin Avenue and the other on Myrtle Avenue. Those streets became part of the story behind the brand and a reminder that where we come from has a way of staying with us.
Roots + Bloom is connected to that same idea.
Roots are where we begin. Blooms are what can happen when something is given the chance to grow.
If you’d like to read more about how Franklin & Myrtle began, visit our About Us page.
Growing with us
Roots + Bloom will grow alongside Franklin & Myrtle.
As the project develops, we’ll share more about the organizations, projects, and causes we support, along with updates on the impact our customers help make possible.
We want the giving behind Roots + Bloom to feel meaningful, genuine, and connected to the values behind the brand.
Thank you for helping us grow something good.